BoSacks Speaks Out: Let me tell you something about the future of publishing.

BoSacks Speaks Out: Let me tell you something about the future of publishing. For one thing it is already here, as the article below discusses. It doesn’t matter if you are talking about magazines, books or newspapers, at the end of this business cycle the reading public will read exactly as they wish to read, regardless of any publishers wistful and wishful ideas of antique delivery methods.


With XML tagging on the rise publishers will cross-deliver their products as the multitude of readers wish to receive them. Some readers will want paper, some will want Kindles and some some will want pocket-size Trek like communicators like the iPhone.


The best I can say is that it is about time the industry got used to it. I would add that if you don’t use any modern reading devices how can you possibly tell that it won’t work for your publishing house? 


I don’t know a single publishing executive that doesn’t have and live on their Blackberry. Yet these same captains of industry are still stuck in the 20th century of dead tree delivery. Just try to take away their Blackberry’s and see what happens. You will have to pry it out of their cold dead hands to get20at it.


If you can read hundreds of emails on a tiny Blackberry screen then I put forth the idea that a screen almost three times the size like the iPhone is a perfectly acceptable reading platform for damn near anything. Remember like most things, it is not the size but the magic that it performs that counts.

What counts is not necessarily the size of the dog in the fight – it’s the size of the fight in the dog. 
Dwight D. Eisenhower (1890 – 1969), speech to the Republican National Committee, January 31, 1958


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