Groupon’s Four Keys to Customer Interaction

Groupon’s Four Keys to Customer Interaction

4:02 PM Monday September 14, 2009



Energize Your Customers Online
Competing for your customers’ attention online can be tough, especially when you’re up against dancing banner ads and all of the daily emails customers get. Here are three tips to cut through the clutter and capture your customers’ attention in this crowded space:

  1. Create a sense of urgency. Send out a coupon that needs to be used by midnight or offer a free product to the first 50 respondents.
  2. Energize your customers to tell their friends. Word of mouth is incredibly powerful and valuable, especially on the internet. Give your customers something exciting that they’ll want to share with their friends.
  3. Make it fun. Whatever the interaction is, keep it simple, fresh, and engaging.




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