5 Tips for Managing Social Media

As I make presentations and write about social media, I continue to hone in on my specific views about how to use and manage your social media. Here are some of the points I’ve been making for the last year that still hold up and have crystalized into some of my key points about social … Continue reading

Why Nonprofits Should Use Social Media

When it comes to marketing, nonprofits – like many companies – tend to go for the familiar. What do we know? What have we done in the past? Direct mail? Check. A print newsletter? Check. A fundraising event? Check. Whether or not these tactics have actually been successful in the past, they tend to be the … Continue reading