Building a New Model for Agencies and Consultancies in China and Beyond

Forbes February 17, 2011 Kevin Lee Reinvention is a constant that all businesses and industries go through. Ad agencies, media agencies, market research agencies and management consultancies are currently going through one such reinvention, and a dramatic one at that. These professional services help organizations interact and influence the end individual. They exist and thrive … Continue reading

Apps

Appbackr has launched its beta version today in the hope of creating the world’s first wholesale marketplace for iPhone and iPad apps. The service would let developers submit their apps to be sold in bulk at wholesale prices. The Palo Alto, Calif.-based company’s wholesale catalog of apps is now available to buyers. Appbackr showed off … Continue reading

“Interactive Is a Mindset, Not a Medium”

How Full-Service Advertising Agencies Are Becoming Interactive The Huffington Post February 5, 2011 Andrew Cherwen Full-service advertising agencies are challenged with integrating digital capabilities into their traditional media mix. Technology in the past 10 years moved advertising beyond interruptive one-way push messaging into a two-way participative context. To agencies this represents more than just a … Continue reading