“Interactive Is a Mindset, Not a Medium”

How Full-Service Advertising Agencies Are Becoming Interactive The Huffington Post February 5, 2011 Andrew Cherwen Full-service advertising agencies are challenged with integrating digital capabilities into their traditional media mix. Technology in the past 10 years moved advertising beyond interruptive one-way push messaging into a two-way participative context. To agencies this represents more than just a … Continue reading

Are We Giving Up on Consumer-Generated Advertising?

We Know It Can Work, but It’s Far From the Silver Bullet We Once Hoped by Pete Blackshaw Published: October 15, 2010   Pete Blackshaw Six years ago, I purchased a domain name — JoeCopy.com — that I figured would lead me to long-awaited digital riches.   The insight was simple. TV copy development was … Continue reading