Why Nonprofits Should Use Social Media

When it comes to marketing, nonprofits – like many companies – tend to go for the familiar. What do we know? What have we done in the past? Direct mail? Check. A print newsletter? Check. A fundraising event? Check. Whether or not these tactics have actually been successful in the past, they tend to be the … Continue reading

Topic A in Rapidly Shrinking Medialand: What’s Your Plan B?

Topic A in Rapidly Shrinking Medialand: What’s Your Plan B? In the Midst of Seismic Shifts in the Industry, It’s Not Just=2 0About Job Loss; This Is a Full-Blown Identity Crisis      by Simon Dumenco  http://adage.com/mediaworks/article?article_id=134594   A famous newspaper columnist calls me to seek deep background about a company I used to work … Continue reading

New Media Venture Turns Bloggers Into Print Journalists

New Media Venture Turns Bloggers Into Print Journalists By Chris Snyder January 12, 2009 | 2:17:49 PM      Categories: Blogs, Media, Newspapers   As old media races to catch up with the Web and figure out how to successfully monetize print content online, one publication is taking a drastically different approach: web to print.  The Printed Blog, a startup founded and … Continue reading