Four Daily Deal Sites That Are Better (for the World) than Groupon

It seems like a new daily deal site comes online just about every week, promising you 50 percent off of anything you can swipe a credit card at. All kinds of copycats are chasing Groupon’s $15 billion tail. But getting discounts doesn’t have to be all about teeth whitening and tapas. The daily deal model … Continue reading

11 Reasons Why Nonprofits Don’t Use Social Media

This post originally appeared on Social Media Mama. Nonprofit organizations are discovering the power of social media, some faster than others. There was recently a lot of backlash over a post by Seth Godin titledThe problem with non. For many people, his words seemed unfair when he said that many nonprofits use excuses like “lack of … Continue reading

Why Nonprofits Should Use Social Media

When it comes to marketing, nonprofits – like many companies – tend to go for the familiar. What do we know? What have we done in the past? Direct mail? Check. A print newsletter? Check. A fundraising event? Check. Whether or not these tactics have actually been successful in the past, they tend to be the … Continue reading