Building a New Model for Agencies and Consultancies in China and Beyond

Forbes February 17, 2011 Kevin Lee Reinvention is a constant that all businesses and industries go through. Ad agencies, media agencies, market research agencies and management consultancies are currently going through one such reinvention, and a dramatic one at that. These professional services help organizations interact and influence the end individual. They exist and thrive … Continue reading

Are We Giving Up on Consumer-Generated Advertising?

We Know It Can Work, but It’s Far From the Silver Bullet We Once Hoped by Pete Blackshaw Published: October 15, 2010   Pete Blackshaw Six years ago, I purchased a domain name — JoeCopy.com — that I figured would lead me to long-awaited digital riches.   The insight was simple. TV copy development was … Continue reading

Marketing Is About Values

Today, Apple is considered one of the best brands in the world. The iPod wasn’t the first mp3 player but it redefined the entire industry. The iPad wasn’t the first tablet PC and yet Apple may sell more than 10 million of them in 2010. Apple may sell 48 million iPhones in 2010. Today, nearly everything that Apple touches … Continue reading

11 Reasons Why Nonprofits Don’t Use Social Media

This post originally appeared on Social Media Mama. Nonprofit organizations are discovering the power of social media, some faster than others. There was recently a lot of backlash over a post by Seth Godin titledThe problem with non. For many people, his words seemed unfair when he said that many nonprofits use excuses like “lack of … Continue reading

5 Tips for Managing Social Media

As I make presentations and write about social media, I continue to hone in on my specific views about how to use and manage your social media. Here are some of the points I’ve been making for the last year that still hold up and have crystalized into some of my key points about social … Continue reading

Why Nonprofits Should Use Social Media

When it comes to marketing, nonprofits – like many companies – tend to go for the familiar. What do we know? What have we done in the past? Direct mail? Check. A print newsletter? Check. A fundraising event? Check. Whether or not these tactics have actually been successful in the past, they tend to be the … Continue reading

Site Optimization: The Tools Of The Trade

By Richard Shell SEO tools, which ones do you buy? I have been asked this question many times. When you have a site ranking high in the search engines you get asked these little questions. I use a whole list of tools so I can’t share them all, but I will tell you some main … Continue reading

The Accidental Billionaires

THE ACCIDENTAL BILLIONAIRES FACEBOOK FOUNDER PAINTED AS A POWER HUNGRY MEGALOMANIAC WITH MONEY AND SEX ON THE BRAIN By REED TUCKER This narrative account detailing the early years of the world’s most popular social networking site is already being turned into a film by “The West Wing” scribe Aaron Sorkin, and it’s easy to see … Continue reading